Team training — customised scope
Build a stronger performance marketing team.
Practical training for B2B SaaS and AI marketing teams that want to improve paid acquisition, CAC efficiency, pipeline generation and measurement.
Who it is for
- In-house marketing teams at B2B SaaS and AI companies
- Demand generation and performance marketing teams
- Growth teams taking paid budgets in-house
- Marketing leaders raising the standard of acquisition work
What teams can learn
- How to structure paid acquisition for qualified pipeline
- How to reason about CAC, payback and channel efficiency
- How to design and read experiments properly
- How to build measurement leadership actually trusts
Formats
Scoped to your team and calendar.
Executive workshopHalf day workshopFull day workshopMulti session team trainingCustom team curriculum
Example curriculum
Modules are selected, not bundled.
The list below is the full module library. Every engagement uses a subset scoped to your channels, stage and team, and the selected modules determine the scope and price.
- B2B SaaS paid acquisition fundamentals
- Google Ads
- LinkedIn Ads
- Paid media strategy
- CAC economics
- Pipeline economics
- Campaign structure
- Audience strategy
- Landing page optimization
- Conversion rate optimization
- Experimentation
- Attribution
- Marketing measurement
- Turning media metrics into pipeline and revenue decisions
- Evaluating channel performance
Expected outcomes
- A shared operating model for paid acquisition
- Campaign and audience structure the team can defend
- CAC and pipeline economics used in day-to-day decisions
- A working experimentation and measurement cadence
How it works
- 1. Inquiry — tell me about the team and the gaps.
- 2. Qualification — a short call to confirm fit.
- 3. Curriculum discussion — modules, format and depth.
- 4. Proposal — scope, schedule and price.
- 5. Payment — invoiced once the scope is agreed.
Discuss Team Training.
Scope and price depend on team size, number of sessions, objectives, existing skill level, platforms and customisation, so training is scoped before it is priced.