Engagements

Every engagement, in full: scope, inputs, sessions and outcome.

Price is the last thing on this page for a reason. Each engagement below states who it is for, the problem it solves, what you need to provide, how many working sessions it involves and what happens after purchase.

Book a Free Growth Assessment How engagements work

Paid Acquisition Diagnostic

$175

Approx. 2 hours of consulting time

Understand where your paid acquisition is working, where efficiency is being lost, and what to prioritise next.

A focused diagnostic for companies that want to understand what is working, what is underperforming, where paid acquisition is leaking efficiency, and what should be prioritised next.

Who it is for
Series A and growth stage B2B SaaS teams already spending on paid acquisition who need a senior read on what is actually working.

Includes

60 minute intake and discovery session
Review of paid acquisition data across your active channels
Channel performance and funnel review
Efficiency and measurement gaps
60 minute findings and recommendations session
Prioritised actions

Sessions

Two sessions of approximately 60 minutes each

What you provide

Read only access to Google Ads, Microsoft Ads, LinkedIn Ads and Meta Ads where active
Read only access to analytics, CRM and relevant reporting
Paid directory or review site spend, if used
Structured exports if platform access is not possible

Deliverables

Diagnostic findings across channels and funnel
The efficiency and measurement issues that matter most
A prioritised set of recommended actions

After purchase

You receive engagement instructions and a short data request. Once the relevant access or exports are in place, the discovery session is scheduled.

Get the Paid Acquisition Diagnostic

CAC & Pipeline Strategy

$250

Deeper analysis plus working sessions

Connect acquisition spend, CAC, pipeline and revenue into one commercial model you can plan against.

A business and funnel analysis rather than another paid media audit. It examines the economics behind acquisition — CAC, ACV, sales cycle, conversion, pipeline velocity and budget allocation — and where they break down.

Who it is for
Founders, CMOs and growth leaders whose CAC is rising or whose pipeline and forecast no longer reconcile with marketing spend.

Includes

Business model, ACV and sales cycle review
CAC and customer acquisition economics
Lead to opportunity and opportunity to closed won conversion
Pipeline velocity, sourced and influenced pipeline
Channel mix and budget allocation
Funnel leakage analysis
Forecasting against growth and revenue targets

Sessions

Intake session, analysis period, then a findings and strategy working session

What you provide

CRM and pipeline reports
Marketing platform and spend data
Conversion rates and sales cycle information
CAC, ACV and historical performance
Budget, growth targets and current forecast

Deliverables

A view of acquisition economics from spend through to revenue
Where the funnel leaks and what it costs
Budget allocation and forecasting guidance against your targets

After purchase

You receive engagement instructions and a data request. Where sensitive business or customer data is involved, an NDA can be provided before analysis begins.

Start CAC & Pipeline Strategy

B2B SaaS Growth Advisory

From $500

3 hour minimum engagement

Senior advisory scoped around your specific growth problem, from acquisition strategy through to forecasting.

A scoped advisory engagement with a 3 hour minimum, starting at $500. Broader than a single diagnostic: the scope is set around the specific growth problem you need solved.

Who it is for
Companies with a broader growth problem that spans strategy, channels, budget and commercial planning rather than a single diagnostic question.

Includes

Growth and acquisition strategy
Channel strategy and budget allocation
CAC, pipeline and funnel optimisation
Forecasting and commercial strategy
Performance marketing and marketing analytics direction

Sessions

Scoped to the engagement; 3 hours minimum

What you provide

Context on the growth problem and what has already been tried
Relevant marketing, funnel, pipeline or revenue data
Growth targets and current plan

Deliverables

A scope agreed before work begins
Working sessions against your specific growth problem
Clear priorities and next steps

After purchase

Scoping happens first. Start with the free Growth & Performance Assessment, then the engagement, hours and price are agreed before any payment.

Discuss Your Growth Challenge

B2B SaaS Performance Marketing Training

Custom scope

Scoped to your team and calendar

Customised training that raises the ceiling on in-house paid acquisition, CAC efficiency and measurement.

A customised training engagement. Scope and price depend on team size, number of sessions, training objectives, existing skill level, platforms and the level of customisation required.

Who it is for
Marketing teams at B2B SaaS companies building internal performance marketing capability.

Includes

Curriculum scoped to your channels, stage and team
Workshop or multi-session format
Working sessions on your own campaigns
Measurement and attribution frameworks
Team-ready templates and operating cadence

Sessions

Workshop or multi-session, agreed during scoping

What you provide

Team size, roles and current skill level
Platforms in use and current campaign structure
Training objectives and available calendar time

Deliverables

A curriculum matched to your team
Applied working sessions on live campaigns
An operating model the team keeps after the engagement

After purchase

Training is scoped and proposed before pricing, so there is no fixed checkout. Scope, schedule and price are agreed in a proposal.

Discuss Team Training

Paid Acquisition Masterclass

$99

Practical B2B SaaS paid acquisition education you can apply to your own programme.

An educational product, separate from consulting. No discovery call is required and none is scheduled.

Who it is for
Marketers and founders who want to understand how B2B SaaS paid acquisition is planned, structured, measured and improved.

Includes

B2B SaaS paid acquisition fundamentals
Campaign structure and audience strategy
CAC and pipeline economics
Measurement, attribution and experimentation

Sessions

No consulting sessions — this is a self-contained education product

Deliverables

The masterclass content covering the modules listed above

After purchase

Access instructions are sent to the email used at checkout. No call is required.

Get the Masterclass

Data and platform access

For the most accurate analysis, clients may provide read only access to relevant advertising, analytics, CRM and reporting platforms. If platform access is not possible, structured data exports can be used. The quality of the analysis depends on the completeness of the data provided.

Confidentiality

Where sensitive business or customer data is involved, an NDA can be provided before analysis begins.

How payment works

Fixed price engagements are paid up front through a hosted checkout, and payment is verified server side before any engagement begins — a browser redirect alone never confirms a purchase. Payments are currently running in test mode, so no live charge is processed on this site yet.