Case studies

Verified results from specific engagements.

Client names are withheld under NDA. Each engagement below reflects a specific context and set of constraints. These are outcomes achieved in those programs, not guaranteed results.

B2B SaaS — hypergrowth

Less spend, more qualified pipeline.

Context: A B2B SaaS company scaling paid acquisition through hypergrowth, with paid media running at significant monthly volume.
Challenge: Budget was increasing faster than qualified pipeline, and channel reporting could not show which spend was producing revenue.
Approach: Restructured paid acquisition around qualified pipeline rather than lead volume, reallocated budget across channels, and tied campaign reporting to CRM outcomes.
What changed: Spend decisions moved from platform lead counts to cost per pipeline dollar, reviewed on a consistent cadence.

Results

13% less media spend
56% more qualified pipeline
$0.64 → $0.36 cost per pipeline dollar

B2B SaaS — acquisition efficiency

Halving CAC without shrinking the program.

Context: A B2B SaaS acquisition program with meaningful existing paid investment.
Challenge: CAC had drifted well above what the payback model could support.
Approach: Tightened targeting and campaign structure, removed low-intent spend, and ran a continuous experimentation cadence against acquisition cost.
What changed: CAC and payback became the primary optimization targets across every channel decision.

Results

50% lower CAC

B2B SaaS — conversion and product-led signal

Converting more of the traffic already paid for.

Context: A paid acquisition program losing qualified demand between click and conversion.
Challenge: Landing experiences and conversion paths did not match campaign intent, suppressing both conversion rate and product-qualified signal.
Approach: Rebuilt message match by campaign, simplified conversion paths, and ran structured landing page experiments.
What changed: Conversion became a tested system rather than a fixed assumption.

Results

4X conversion improvement
2X PQL growth

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