Performance marketing for B2B SaaS & AI
Turn paid acquisition into predictable pipeline.
ScaleHaus helps B2B SaaS and AI companies reduce wasted ad spend, improve CAC efficiency, and build acquisition programs tied to qualified pipeline and revenue.
Senior operator. Revenue first. Hands on.
Start with the right engagement
Tell me what you need. Choose an engagement and take the next step.
Fixed price engagements are paid before scheduling. Advisory and training start with a qualification call.
Engagements
How ScaleHaus can help
Four defined paths, from a single focused review to ongoing acquisition leadership and team training.
Strategize
CAC & Pipeline Strategy
$250
Turn acquisition data into a prioritized growth plan.
Start strategyAdvise
B2B SaaS Growth Advisory
From $300
Get ongoing senior performance marketing leadership.
Book a fit callWhy ScaleHaus
Not more traffic. Better economics.
Most paid programs are optimized against media metrics that never reconcile with the business. The work here is connecting spend to qualified pipeline, CAC payback and revenue — then improving those numbers deliberately.
Traditional scorecard
- CTR
- CPC
- Leads
- Channel volume
ScaleHaus scorecard
- Qualified pipeline
- SQLs
- CAC
- CAC payback
- Revenue
- Marketing efficiency
- ARR contribution
Proof
Results from specific engagements.
Each figure below comes from a specific program under NDA. They are outcomes achieved in a particular context, not guarantees of future results.
Less media spend
More qualified pipeline
Cost per pipeline dollar
Lower CAC
Conversion improvement
PQL growth
The operator
Ten years of paid acquisition, run as a revenue function.
ScaleHaus is led by Shraddha Pradhan, a performance marketing leader with 10+ years across B2B SaaS and AI. She has managed multimillion dollar media programs — roughly $3.5M per month at peak — led performance marketing at MaintainX, worked at FreshBooks, and ran enterprise media at Dentsu. She has scaled paid acquisition through hypergrowth, supporting growth beyond $100M ARR.
- Google Ads
- LinkedIn Ads
- Microsoft Ads
- Meta
- Demand generation
- Conversion optimization
- Marketing analytics
- Revenue attribution
Training
Build a stronger performance marketing team.
Practical training for B2B SaaS and AI marketing teams that want to improve paid acquisition, CAC efficiency, pipeline generation and measurement. Curriculum and format are scoped to your team.
Next step
Start with a $175 diagnostic — or a 20 minute fit call.
A short conversation to understand your acquisition goals, current challenges and whether ScaleHaus is the right fit.