The operator behind ScaleHaus.

Why trust this person with your acquisition budget?

Shraddha Pradhan has spent 10+ years in performance marketing, working across B2B SaaS and AI companies. She has managed multimillion dollar media programs, running roughly $3.5M per month in paid media at peak, and has scaled paid acquisition through hypergrowth — supporting growth to more than $100M ARR.

She led performance marketing at MaintainX, worked at FreshBooks, and built enterprise media experience at Dentsu. That combination matters: agency-side rigor in media planning and buying, paired with in-house accountability for CAC, pipeline and revenue.

Her work spans Google Ads, Microsoft Ads, LinkedIn Ads and Meta, alongside demand generation, conversion optimization, marketing analytics, revenue attribution and experimentation. Across engagements she has delivered measurable improvements in pipeline and acquisition efficiency.

She holds an MBA from the Schulich School of Business, which shapes how the work is framed: acquisition decisions are business decisions, argued in CAC, payback and contribution terms.